DWF Wholesale Florists History
  • 1909

    DWF began in Denver in 1909 as a partnership of Colorado flower growers. Flower delivery was much different than today as shown in this 1910 photo.

  • 1930s

    DWF’s first corporate headquarters was located in the basement of the Wynne Hotel in downtown Denver and the company sold its product in the Denver Public Market pictured above.

  • 1940s

    In 1945, DWF’s primary product was carnations and the company was marketing approximately 6 million carnations a year, along with roses and other miscellaneous flowers.

  • 1970s

    By the 1970s, Colorado was the carnation capital of the world with DWF leading the way. During this time the company was selling over 100 million carnations annually.

  • 1980s

    During the late ‘60s and early ‘70s, carnations and pompoms began to be grown in Bogota, Colombia. By the 1980s, significant flower production had moved to South America. With the decrease in US production, DWF reinvented itself by forging strong relationships with growers in other countries.

  • 2008

    In 2008, DWF proudly became an Employee-Owned Company (ESOP) to foster a greater sense of loyalty, commitment, satisfaction and productivity within the organization.


    After 60 years at the Dahlia location, the Denver branch and Corporate office moved to a new location in 2021.